The fight against competition is one of the main challenges for companies. However, most traditional companies focus on direct competitors, disregarding other potential threats. In this sense, other related sectors such as its own suppliers, partners or startups from the same sector, form an indirect competition that seeks to expand its market through express innovation, thus occupying the space of the more traditional company. In this way, a growing need is created by this type of entity based on diversification, development of its operations and, ultimately, being more flexible. All this with the aim of fighting against increasingly ambitious competition and making a difference within the sector.
It is in this context where the “Cloud” comes in, understood at its best as a solution where it is easy to access, exit and transform. A solution without limits, secure, open to the world, to regions, to data of all kinds. A solution that simplifies work and that allows you to delegate tasks of all kinds, being much more efficient when carrying them out. The Cloud concept gives freedom to share and integrate data, flexibility, heterogeneity, simplicity and scalability. This, transferred to the data, is what is known as Data Cloud.
This tool allows organizing and speeding up any process that involves the manipulation, inclusion or any other data treatment. If it is applied correctly, it is possible to increase efficiency and facilitate any internal process of a company, thus streamlining its activity and, consequently, obtaining better results.
The Data Cloud is, today, a solution that any company must keep in mind in its fight against competition, both direct and indirect.
However, as happens with any process that affects the internal operations of a company, it involves a series of challenges that companies must face in an appropriate way for its correct application, especially for those companies with fewer resources that intend to introduce ‘Data Cloud ‘ right from the start. On the one hand, companies must opt for solutions that allow them to monetize the data they have, with the aim of diversifying and creating value synergies that generate benefits. Likewise, it is of great importance that the data integrate all its sources, in this way, we enrich the data, giving it more value. Along these lines, if we want our ‘Data Cloud’ system to be effective, safe and truly useful, we must take care that it is not too complex and always within the legal barriers in terms of data protection and processing.
There are many options on which to carry out Data Cloud initiatives, and many times there is a tendency to opt for a single provider, something that from my point of view is a big mistake. If we are looking for flexibility, it must be in all senses, we must be flexible even between the different cloud providers. This gives us a position of greater control and decision vis-à-vis the provider, opens up the full range of cloud solutions, and allows us to tackle much more ambitious projects where the regions, services and legal agreements of the cloud providers are not a problem for us. We should always opt for a multicloud solution.
Taking into account these exposed details and the growing number of companies opting for it, it is not unreasonable to affirm that the Data Cloud represents the next industrial revolution. The vision of a company regarding data will not be limited only to the information generated internally, but also on how the business affects abroad, society, and the environment. This monitoring can only be done thanks to the Data Cloud, thus being a unique solution. That is why this tool is a resource for any company that wants to see exponential growth in its business, covering larger markets and diversifying its activity, translating into better corporate results. In this line, it is very likely that the Data Cloud will have a much greater presence and more weight within companies in the coming years.
In short, the Data Cloud is an expanding tool whose benefits for companies are evident almost instantly. Taking these observations into account, I can assure you that it is, without a doubt, the objective that any company that intends to lead its sector in the next 4 years must pursue.