Most traditional companies live immersed in a red ocean, ruled by competition, where the fight is focused on direct competitors and the focus is lost on indirect competition. Related sectors -suppliers, salespeople, partners, etc.- or startups in the same sector make up this indirect competition and, from their own blue ocean, where they seek to expand the market through innovation, they take over the market and occupy the traditional company’s space. The only way to fight this is to be agile, flexible and diversify.

One tool to achieve this – or, rather, a necessity – is the ‘Cloud’, understood in its maximum expression as a solution where it is easy to enter, exit and transform. A solution without limits, secure, open to the world, to regions, to data of all kinds. A solution that simplifies work and to which non-business tasks are delegated. The Cloud concept gives freedom to share and integrate data, flexibility, heterogeneity, simplicity and scalability. This, transferred to data, is what is known as ‘Data Cloud’.

The ‘Data Cloud‘ is, today, the goal that every company that intends to lead its sector in the next 4 years must pursue. The technology consulting firm Stratesys, a digital hub between Europe and America, points to these challenges in achieving this goal:

  • Monetize data: This not only means generating revenue, it also means creating synergies with partners or suppliers, and diversifying the business through data.
  • Integrate all types of sources: Data is the DNA of a company and, as such, should be enriched with external DNA.
  • Being technology agnostic: Being multicloud is fundamental to remain competitive and free.
  • Achieve a simplified model: True cloud has no silos. Separating DataLake, Datawarehouse and ODS is backward.
  • Delegating legal barriers: Legislation goes from being a common problem to a mere formality thanks to the precedents already in place in traditionally stricter sectors.

“The Data Cloud will mean the next industrial revolution. A company’s vision around data will not be limited only to information generated internally, but also on how the business impacts the outside world, society, and the environment. This monitoring can only be done thanks to the Data Cloud,” explains Iván Piñar, Executive Manager & Head of BigData at Stratesys.